The video for âLaugh Now Cry Laterâ features Drake and Lil Durk having some fun at Nike World Headquarters in Oregon. At the time Drake debuted his âLaugh Now, Cry Laterâ video one thing was certain; Nike and Drake are in business together for the long haul. Champagne Papi isnât an athlete by any means, yet Nike has given him something similar to Michael Jordanâs brand â his very own label. Featuring an all-white leather construction, the shoe boasts an Air Unit on the heel, with several perforations on the upper. The video revealed that the upcoming collab would arrive a month before Drake's sixth album 'Certified Lover Boy.' Another video leaked showing the Nike store on 5th Avenue in New York City preparing for a big event. So the question remains, who or what 'OVO' is! Spotted around 20 seconds into the video, Drake steps out of a Maybach and onto the Nike Campus. Drake Teases An Upcoming Collaboration With Nike In A New Promo Video Music The 'Toosie Slide' music video features Drake wearing a vintage Raf Simons Camo Jacket; Nike Black Hood and Sneakers; & North Face Gloves. The place would be his. Drakeâs Nike partnership is the ultimate flex, one that allows him to credibly compare himself to MJ in ways that artists with the occasional shoe canât. source: drake x nike / drake x nike While Drake will not be releasing his newest project in 2020 he is giving fans an opportunity to catch the ⦠Drake spends a portion of the video in Nikeâs elite sports-science lab. And now, the rapper born Aubrey Graham has a new sub-label with the sportswear powerhouse. NOCTA â which Nike revealed in a statement today is a nod to Grahamâs nocturnal creative process â is the name of the new joint project. Update 10/26: Months after dropping 2020's most high-budget lookbook (the âLaugh Now Cry Laterâ video filmed on Nike's campus), Drake ⦠Heâs hooked up to the kind of breathing apparatus that measures various cardiovascular outputsâand doubles as ⦠One standout piece in the collection is the quilted heart embroidered bomber jacket available in pink or black, which was first seen in the âLaugh Now Cry Laterâ music video. .âJust the best of that world,â Drake said, when announcing the project, âTo be associated with the highest⦠read more » Another Jordan 12 in 2017 and an 8 in 2018 also released in similar colorways. Drakeâs latest visual is for his new track âLaugh Now, Cry Laterâ featuring Lil Durk was released on Aug. 13. A video shared on Drizzy's social shows a tee with an image of Elizabeth and Victoria LejonhjärtaâSwedish twins who have consistently worked with Drake as far back as the Views era. The first images and price listing for Drakeâs much-anticipated NOCTA collaboration with Nike are finally in, with the debut NOCTA apparel collection serving up Drakeâs aforementioned âhardâ winter-ready pieces in two colourways. Drake made a big statement on Nike in his âLaugh Now Cry Laterâ video, which was filmed throughout the mega-brandâs Beaverton headquarters. Drake spends a portion of the video in Nikeâs elite sports-science lab. The Drake x Nike rollout is in full effect. Heâs hooked up to the kind of breathing apparatus that measures various cardiovascular outputsâand doubles as ⦠Nike X Drake âCertified Lover Boyâ Video footage from a fan showed Drakeâs recently purchased private jet landing in Newark, New Jersey on Thursday. The official Drake x Nike relationship started in December 2013 under Nikeâs Jordan Brand. In a recent music video for âOnly You Freestyle,â a new song with UK Drill artist Headie One, Drake and the crew all don a never-before-seen Nike hoodie. Following a first look at a âCLBâ Nike hoodie and the subsequent âLaugh Now Cry Laterâ music video that was filmed at Nike HQ, Drake and those close to him have shared a few sneak peeks at the Nike merch that will be releasing to commemorate Drakeâs upcoming album, Certified Lover Boy. hidden.ny was the first to show us the sneaker close up, leading many to believe this is, in fact, a collab. Prior to Drake officially unveiling and releasing his semi-anticipated Hot Step sneaker collaboration with Nike, heâs hoping to beef up your apparel ⦠Drakeâs two colorways of the Air Jordan 10 in tonal white and black versions were all over the internet. The front features intricately-designed graphics bearing the letters âC.L.Bâ and an embroidered rose below a small Nike ⦠Drake in the video for 'Laugh Now Cry Later'. Itâs the kind of flex that becomes a self-fulfilling prophecy: heâs so successful that Nike committed to him and Nike committing to him makes him more successful. UPDATE (October 27, 2020): In anticipation of his sixth studio album, Drake has finally dropped his official Certified Lover Boy merch with Nike after teasing it on his Instagram Stories back in August. CREDIT: YouTube Drake has teamed up with Nike to launch a new merch collection inspired by ⦠Drake surprised his fans late Thursday night with his new single Laugh Now Cry Later and its video, filmed late at night at Nike World Headquarters with ⦠Now, Drake, a Jordan Brand collaborator since 2013, has announced the launch of a new Nike sub-line dubbed NOCTA. NOCTA, named for Drakeâs nocturnal creative process, is a rare Nike occurrence. Drake recognized that this was a once in a lifetime opportunity, with campus closed to employees due to Covid-19. The HQ of one of the world's largest brands is 286 acres wide and is home to more than 70 buildings catering to the athletic lifestyle of the company. Drake released the new single "Laugh Now Cry Later" and its accompanying music video last night, kicking off the cycle for his new album Certified Lover Boy.But for sneakerheads, the most noteworthy development was Drake turning the Nike campus into his own playground for the video that may as well be an advertisement. Your average artist merch capsule wonât quite cut it for Drake and Nike.Just two months after delivering a collaborative capsule of Certified Lover Boy merch for the artistâs forthcoming 2021 album, Drake and Nike have returned with their new sub-label, NOCTA.The announcement of a full Nike sub-label provides the deepest level of collaboration yet between Drake ⦠Shots of Drake crying, boxing underwater, and training with Odell Beckham Jr. are all up for the internetsâ use. Not just because the video shot at the Nike HQ, but it also featured several Nike athletes such as Odell Beckham, Kevin Durant, and Marshawn Lynch. Drake has been aligned with Nike for quite some time. Drake showed off his new Nike Air Max 97 "Jesus Shoes," whose soles are filled with holy water from the River Jordan, on Instagram. The 1017 Alyx 9SM Buckle Black Vest worn by Drake is an unreleased item, & not currently available. Many of you have probably entered the following search term 'Drake x Nike' - but in reality the collaboration is with 'OVO x Nike'! Rossiter said Drake "expressed an interest in celebrating the power of sport with Nike as the backdrop." In 2008 Aubrey "Drake" Graham founded the fashion brand 'OVO' aka 'October's Very Own' with El-Khatib! The video shows the employees bringing in ladders, and a shipment waiting outside. Drake was teasing his upcoming collection with Nike, set to release on Dec. 18. We pitched him the idea to shoot the video for his new single âLaugh Now, Cry Laterâ at Nike WHQ, bringing some famous friends (who happen to be Nike athletes) along for the ride. In the video, Drake is seen driving up to ⦠The 33-year-old followed up on the flex with the reveal of what looks like a capsule with Nike that celebrates his upcoming sixth studio album, Certified Lover Boy. For the song's video, Drake and Durk took a trip to Beaverton, Oregon where Nike's World Headquarters is located. The music video, which was filmed at Nike Headquarters, is filled with meme-worthy material.
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